At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. For example, Think with Google marketing insights found that 48% of consumers start their inquiries on search engines, while 33% look to brand websites and 26% search within mobile applications.
When you use digital marketing, you get your brand in front of more potential customers, whether through search results, email inboxes, social media platforms, or another outlet. Common formats of digital advertising are search engine marketing, display advertising, native advertising, social media advertising, and programmatic advertising. However, the more recognizable period as being the start of Digital Marketing is 1990 as this was where the Archie search engine was created as an index for FTP sites.
Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers. From content, images, video and now voice search and while all eyes should be on ideation and execution Digital marketing is a very important part of running any type of business.
SEO is the process of optimizing the content, technical setup, and reach of your website, so that your pages appear at the top of a search engine result for a specific set of keyword terms. Conducting keyword research is critical for optimizing your website and content for SEO and ensuring people can find your business through search engines.
While PPC and retargeting have their place, organic online traffic earned through search engine optimization has enormous influence on search rankings and, by extension, organic site traffic. SEO is defined as increasing a website’s rank in online search results, and thus its organic site traffic, by using popular keywords and phrases.
Every business needs social media visibility since it ensures a greater chance of your business and brand ranking on search engines. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
In fact, with Google announcing that the volume of mobile searches has officially surpassed desktop searches. This has meant that businesses need to focus on getting their websites ranked higher on Google and other search engines, and develop an online presence to maximize their growth potential.
This means that there are far more possibilities for brands to reach customers, including email, video, social media, and search engines. The Global Web Index estimated that in 2018, a little more than 50% of consumers researched products on social media.
Channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel along with social media keyword research can be helpful for marketing your products or services on various social channels, as well. These channels include social media, the company’s own website, search engine rankings, email, display advertising, and the company’s blog.
The Digital Cauldron knows how to put your website on the top of search engine results. Paid search, or pay-per-click advertising, typically refers to the sponsored result on the top or side of a search engine results page.
The Digital Cauldron creates marketing content, uses social media to amplify your message, make content discoverable in search, run Ads campaigns and advertise on Facebook. Our strategy will cover tactical components across all areas, from search marketing to social media marketing.
We also believe in imparting knowledge. Our customers will also learn Digital Marketing skills, including how to develop a holistic digital marketing strategy, incorporating social media marketing, search, and email marketing. With the right content marketing strategy in place, it will not only improve your website rankings on search engines but will also help improve lead generation.
So if you want an experience that not only propels you ahead of the competition, but also enables you to take on the digital marketing challenges yourself in the future, opt for The Digital Cauldron. Book a free session with us today and get a chance to win a 20% discount on your retainer when you sign on.
Looking forward to hearing from you!