Many times we get this question — should we be on Snapchat? Is it even worth it? All these times we tell the people how about a social media platform that reaches 41% of the U.S. in the 18 to 34-year-old age group alone?
If you’re looking to learn about Snapchat marketing options, or how brands are using Snapchat for marketing, this article is for you. Using Snapchat for business sounds like a daunting task. The truth of the matter is, that if your audience is in their teens and 20s, and you want to reach them in a more direct way, consider a Snapchat content plan.
The rule here is simple. if you want massive traffic and good engagement numbers on your social media platforms, you will have to up your content posting frequency and send the optimal number of updates.
Also remember that you wont be able to grow your Snapchat account at a fast pace without partnering up with an influencer. just imagine if an influencer with 3.5 million followers sends an update about your brand, then even at a 1% organic reach, you will get 35,000 impressions and that is pretty amazing!
And as well all know, all it takes is just one viral moment!
2. Provide Exclusive Content & Sense Of Urgency
Due to the time-barred nature of the content available on Snapchat, users love to hang around the platform. this makes it a sticky platform where new content is consumed every other minute.
If you truly want to leverage this innate sense of built-in urgency, provide private and exclusive access to your brand. The most common methods to engage and motivate Snapchat users are as follows:
The content should be raw, relatable and personal if you want to paint a picture of authenticity.
3. Engage via Snap Build-ups
Create engaging stories that build up to a climax as the user goes through the content. this would ensure engagement and shares. Use emojis and other animations to make the stories memorable and sticky.
4. Filters, Emojis and Animations
As a brand, you don’t want to be lost in the crowd. make your stories and content stand out by using animations, stickers, emojis and filters. On Snapchat, you get geographic filters, lenses and drawings. You can even buy filters and lenses for your brand.
So, whether you’re a small business owner or a digital marketing pro looking for new ways to boost your media marketing strategy, get ready to snap your way to success. let us know which Snapchat marketing campaign is your favorite and what have you tried to drive success to your brand.