Business Psychology – A Complete Roadmap
A marketer is perpetually stuck between marketing calls, emails, meetings, and planning. While these are vital to growth, a business selling to another business or indulging in B2B marketing needs to strategize smartly. B2B marketing is all about approaching other businesses as a digital marketing agency and increasing clientele. However, using psychology in a digital world of 2.77 billion social media users can be tricky. This is why you need this road-map to tell you how business psychology will aid you in business growth.
The first thing a business needs is the presence of an engaging website. Studies show that 80% of people look at websites before finalizing an agency. This is why it’s crucial to maintain your own website before pitching the marketing plan to another business. Ensure that you have a good SEO score for the website. You can make this happen by writing regular and qualitative content on blogs. Additionally, the speed of the website needs to be optimized too. Finally, your website should be concise and appropriate in content for the target audience.
One of the important things we’ve learned as a marketing agency is that the fear of missing out is real. The good news is that it extends to other businesses as well. Just like a consumer, businesses also fear missing out on good marketing agencies. Therefore, as a smart B2B marketer, you need to establish your worth using the psychology of scarcity and limited choices.
Another element that successful businesses thrive on is social proof. This can be accumulated with thorough research on the competition. If you’re well aware of the market dynamics, it’s more likely that you’d impress another business. The second way is by adding valuable testimonials to your website. Good reviews are the most effective way of attracting other businesses faster. Other than that, influencer marketing can also be employed to gather social proof. By 2020, influencer marketing will become a $5 – $10 billion market. Therefore, it would be wise to tap into it.
Psychology maintains humans as visual beings. According to Forbes, 65% of populations claim to learn more from visuals and video content. This means that as a business owner you need to change your content game. Make it optimized by featuring more videos and visually engaging pictures. Many websites use infographics to attract other businesses. As a B2B marketer, you can use a similar psychological approach to reach out to businesses.
If you think emails have become obsolete, think again. Studies suggest that 93% of B2B marketers use email as a part of their business psychology strategy. Emails are professional and more effective in creating a reliable base. Furthermore, you can use them for the purpose of subscriptions and newsletters. A research shows that 83% of B2B marketers use email newsletters regularly. So to build a more reliable clientele, use email marketing.
Consistency and Commitment
At the end of the day, your commitment will help you the most. As a B2B marketer, you must be consistent in your brand voice and values. This can happen through unionizing all your social media handles. The content on your social media account should be in perfect harmony.
Once you have a client to work with, make sure you educate and aware them of changing trends. For this, you need to be a diligent researcher. Interactive sessions and frequent meetings will also help you in remaining committed and consistent.
Ask us any questions you have about digital psychology and we’ll answer them.