how_to_optimize_your_small_business_for_voice_search

Voice search is a growing trend that won’t be going away anytime soon. We previously discussed 6 SEO Strategies To Optimize For Voice Search and Why Your Business Should Adopt Voice Optimized SEO And Conversational AI. In fact, with the rising popularity of smart speakers and smartphones, the voice-search trend will only continue to grow.

The rise in voice search affects your small business more than you might think, particularly when it comes to SEO.

Here are 7 more ways in which you can optimize your small business for voice search.

7 Small Business Tips for Voice-Search Optimization

#1. Adjust your keyword research strategy.

People use different keywords depending on the type of search they’re doing — voice search or traditional.

For example, if someone is looking for a barbershop in Vancouver with a traditional search, they’ll probably use “barbershop Vancouver” or maybe “barbershop in Vancouver.” But, if they’re doing a voice search from their smartphone, they might say “where is the closest barbershop?”

Answer The Public is a helpful tool you can use to identify keywords for voice search.

#2. Have an FAQ page.

When doing keyword research for voice-search optimization, you’ll find that most voice-search keywords are actually questions, and they can be difficult to fit into your content as naturally as traditional keywords.

An FAQ page is a great way to answer the common questions people are asking while using voice-search keywords in a totally natural way.

#3. Get listed on Google My Business.

In addition to questions, “near me” keywords are incredibly common in voice search. And, the key to ranking for “near me” keywords is getting listed — and optimizing your listing — on Google My Business.

Fill out as many fields as possible, include high-quality images, and stay active by posting and responding to reviews and questions.

#4. Make site speed a priority.

Most voice searches happen on mobile devices, and most people using voice searches are looking for immediate answers. That means that site speed is critical, especially mobile site speed.

PageSpeed Insights can help you determine if your site is up to speed, and what you can do to correct any page speed issues you may have. You can also work with the team at Marketing 360™ Powered by Star Metroland Media to correct any page speed issues you may be having.

#5. Ensure your site is mobile-friendly.

As mentioned, most voice searches happen on mobile, which means that your website needs to be mobile-friendly, and that starts with having a responsive design.

Responsive designs reconfigure themselves automatically, regardless of the device being used, maintaining the functionality and aesthetic of the desktop site.

Find out if your website passes Google’s Mobile-Friendly Test.

#6. Make your content more relevant with schema markup.

Schema markup is data that provides Google and other search engines with more information about your website and content. In other words, it helps search engines to better understand and classify your content.

Google is all about providing its users with the most relevant search results. The more context and relevance you can add, the better, and using schema markup is a great way to do that.

Check out Google’s guide to learn more about structured data and how it works.

#7. Be more conversational.

People who are typing a keyword into Google, search differently than people asking Siri or Alexa. The biggest difference is that people are much more conversational and natural in the way they search when using a virtual assistant or a smart speaker.

Reflect that change by making it a point to keep your content natural and conversational. You’ll improve your rankings and provide a better experience for your visitor.


Want to learn more about voice search and how to optimize your site and adjust your SEO strategy for it? The Digital Cauldron is here to help. Learn more today.