A website with a loading time greater than 3 seconds should be a nightmare. Although the average loading time(while browsing on a mobile phone) for a website (with its complete visuals) is more than 8 seconds, this should not be considered as a standard. So why should you care to improve your website loading speed?
A survey tells that if a page takes more than 3 seconds to load on the phone, the chances of the visitors to leave that page increased by 50%. Alarming, right?
That is the reason why Google credits websites that load quickly. Also, the website speed is one of the factors the rank of the website is contingent on.
If you are no expert in the area, there are still a few things you can do to improve the website loading speed.
Here’s what you ought to do:
Use smaller visual files
Whenever a website starts loading, it is majorly the visuals that take more time to load completely. Therefore, it is safe to say that visuals play a substantial part in determining the loading time of a website.
In many instances, the website owners upload visuals and images relentlessly. The larger the size, the more will be the loading time and it should be a given. Don’t exceed 10 MB for an image file (10 MB for a single image is a lot btw). If you have larger files, compress them before using.
Same goes for the videos; try not to exceed the video length of 30-40 seconds. There are a lot of video compressing tools that you can use if the size of the video exceeds.
Just make sure that you are not using heavier files so that it does not add to slowing the website down.
Have you ever noticed that it takes comparatively lesser time the second time you visit the same site? Wondering why?
Well, it is all in the cache. Whenever you visit a website, your browser stores the cache of that website in its data. So the next time you visit it since the cache is already stored, the website loads faster. Note that this only happens with the websites that have enabled their browser cache.
For what it’s worth, enable the cache for your website to facilitate the visitor as much as possible.
You don’t want them to be left disappointed at the end of the day.
Monitor your plugins
If you have a website on WordPress, you know what a plugin is, right? And believe me, there are at least a couple of plugins that are no longer required but are still being updated.
Note that even the useless plugins on your website will need to be updated every now and then. Why update them when you can just trash them? Download them when you ACTUALLY need them.
Fix the broken links
Sounds technical? Believe me, it isn’t. Whenever a website redirects to a link that opens up with ‘No content/page found,’ it is a broken link.
These broken links aggregate on your website and slow it down. Any website that harbors multiple broken links for a long span of time is frowned upon by Google (yes, it is that serious). Identifying broken links is not that hard now as there are a lot of tools available online that can easily do the job for you.
All you have to do is fetch in your website and a list of all the broken links will appear. Make sure to either remove or replace the broken links with the functional ones.
Keep the theme updated
When doing an audit for your website, one of the most important things to look for is the new update (if any) for your theme. Theme developers are always updating the themes for a better code structure.
Keep yourself updated with the updates for the theme your website is running on. Download every update, no matter how petty it may look because every update has something new to offer.
While it might just take a coder to find out what is exactly slowing down the website, a layman can also do a few things at their end to make sure there’s nothing technical slowing down the website.
Perform a few checks and make sure to follow the aforementioned points and it will improve website loading speed.
Do let us know what you think in the comments section below.