As much as those ads popping up on our social news feeds annoy us, we have got to admit that they are right in guessing what we are looking for or would like to see most of the times.
The audience of these ads is tailored to reach people whose interest is in line with the type of product displayed. This means that the targeting of these social media ads is not blunt and is clearly well-thought-out.
It won’t be wrong to say that digital marketing is ruling today. Gone are the days when only investing a hefty amount on TVCs could generate leads for you. Even if you don’t have a consistent social media presence, a mere ad can generate leads for you.
What are Social Media Ads?
Whenever you post something on a Facebook page, the platform gives you the option to boost to increase its reach. You can set a budget as low as $1 (US) per day to any customized amount that you want.
You can set the budget, target audience, and the goal of the ad. Customization in the target audience gives you the liberty to choose the area you want to target, the age pool of the audience, their gender, and sorting even on the basis of a plethora of interests.
The social media ads can be very specific and have a higher chance of reaching the right audience than other means of advertisements.
Everyone is on Social Media
Yes, even your competitors. The algorithms are becoming smarter with every passing day. Talk about being increasingly reliant, people join social media to stay updated on the news.
The user-base that you want to target is already present on social media. You literally just need to tailor the post and get a few dollars flowing.
Limit the reach or maximize it, you call the shots
One of the best features of social media ads is that you have everything in control. Unlike other means of advertisement, if a certain strategy is not working out for you, you can edit and revise without having to waste a penny.
Social Media Ads can be altered anytime. You can even experiment with different types of audience and check if a certain set seals the deal for you.
Yes, you can also set a social media ads campaign. A campaign is basically a collection of social media ads with essentially the same budget and target audience details.
Campaigns let you monitor and evaluate the results in a much more organized way. If a campaign performed better than your expectations, it will be easier for you to track it down in the future. The campaign facilitates you more as it lets you schedule the ads for the future.
The only difference in operating the two is that for a campaign, you have to go to the Ads Manager. A simple and can be set up just by clicking the ‘Boost Post’ button.
What will you achieve from it?
If the aim was to generate leads from it, then it will surely generate leads if the target audience is relevant.
Note that there is never a guarantee that every ad you place will generate leads. There are a lot of other factors that make an ad campaign successful. Knowing the target audience trumps all.
Even if you don’t generate leads, you will be creating brand awareness which is also very important. The more people know about your brand, the more familiar it becomes. And everybody trusts a familiar name, right?
The digital arena is expanding and everyone is capitalizing on it. Many businesses don’t even see the light of the day because they fail to market their brand due to resource constraints. Not anymore as digital marketing is one of the cheapest and easiest ways to market at present.
So, when are you starting?