image of fruits and vegetables on a wooden background with the words The Impact of Branding and Marketing on Food Bloggers and Enthusiasts in the United States

By The Digital Cauldron
May 29, 2023
Digital, Digital Marketing, Food Marketing, Marketing, Strategy

The Impact of Branding and Marketing on Food Bloggers and Enthusiasts in the United States

In the ever-evolving world of food, branding and marketing play a vital role in shaping the experiences and preferences of food bloggers and enthusiasts. Restaurants, bakeries, and cafes across the United States have realized the potential of effective branding and marketing strategies to capture the attention of their target audience and establish a strong presence […]

By The Digital Cauldron
April 16, 2023
Digital Marketing, Facebook, Marketing, Paid Ads, Social Media

How To Set Up A Facebook Campaign – A Beginners Guide

Facebook Ad Campaigns can be tricky to set up for newbies. As important and easy as it has gotten to set up a social media ads campaign, it has turned up the heat of the competitive market even more. Using ads manager is not a hard nut to crack. Every other business is using it […]

Coffee cup on a coffee shop table with the words Coffee Shop Marketing Strategy

By The Digital Cauldron
April 16, 2023
Digital, Digital Marketing, Marketing, Social Media, Strategy

How To Create A Coffee Shop Marketing Strategy

Coffee shops are often the heart and soul of their communities. But to create brand awareness and attract new customers, you’ll need a smart coffee shop marketing strategy. What is a coffee shop marketing strategy? Marketing strategies for a coffee shop include all the ways you promote your business, from social media to signage to […]

By The Digital Cauldron
April 16, 2023
Digital Marketing, Facebook, Marketing, Paid Ads, Social Media

How to Keep Facebook Ads Costs Down: The Why and How of Facebook Advertising

With more than 1.6 billion people using Facebook every day, the platform is a natural hotspot for small businesses to meet customers. Facebook advertising is a relatively easy addition to your marketing strategy, just like it has for 7 million advertisers. So, how much should you spend on Facebook ads? And how can you keep […]

image of a person sitting on a desk using a desktop and performing Digital Marketing tasks in TDC's office

Digital Marketing – How TDC Can Help

At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. For example, Think with Google marketing insights found that 48% of consumers start their inquiries on search engines, while 33% look to brand websites and 26% search within mobile applications. When […]

By The Digital Cauldron
April 16, 2023
Digital Marketing, Digital, Marketing, Social Media, Strategy

How to Create A Restaurant Marketing Strategy

Restaurant Marketing and Cafe Marketing are not an easy hill to climb. It is a challenging and highly competitive market, to begin with simply because of all the already established players with deep pockets in a market that has little to no barriers to entry. So how does one overcome the challenges of Restaurant Marketing […]

By The Digital Cauldron
April 16, 2023
Digital Marketing, Marketing, Paid Ads, Social Media

Facebook Ads vs Instagram Ads: Where To Allocate Your Budget – 6 Considerations

Despite the rebranding at Meta, advertising options on Facebook and Instagram are expected to remain as we know them for the foreseeable future. One hopes that the recent attention from public hearings will encourage the company to address its shortcomings. At the same time, user engagement with ads on Facebook and Instagram and campaign performance […]

image showing a user holding an iphone with all the Social Media apps shown on the screen

By The Digital Cauldron
April 16, 2023
Paid Ads, Digital, Digital Marketing, Social Media

Social Media Ad Campaign: Why Should It Be A Priority

As much as those ads popping up on our social news feeds annoy us, we have got to admit that they are right in guessing what we are looking for or would like to see most of the times. The audience of these ads is tailored to reach people whose interest is in line with […]

image showing fb ads on one side and ig ads on the other side with the word vs in the middle

By The Digital Cauldron
April 14, 2023
Digital, Digital Marketing, Facebook, Marketing, Paid Ads, Social Media

Instagram Ads vs. Facebook Ads: Which Is Better For Your Business?

In today’s digital age, social media advertising has become an integral part of any marketing strategy. Two of the most prominent social media platforms that offer advertising options are Instagram and Facebook. As a business owner, you might be wondering which one to choose to maximize your reach and impact. In this blog, we’ll compare […]

By The Digital Cauldron
March 23, 2023
Blog, Digital Marketing, Marketing, Social Media

What Is Social Media Marketing?

Social media marketing is the use of social media platforms such as Facebook, Instagram, and Twitter to promote your brand, to connect with your target audience, to increase traffic to your website, and to boost sales and revenue. It’s also a great way for brands to monitor conversations and competition. Effective social media marketing requires […]

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