With everything seeping into the digital, there is no way you can leave social media behind when it comes to marketing.
A lot of people think that Search Engine Optimization is only limited to whatever happens on the website. This is where off-site SEO comes in.
Off-site SEO entails all the optimization done on mediums other than the website itself. It includes guest posting, backlinking, social sharing, etc.
Any website that is leaving no stone unturned to make the SEO work has to have an effective strategy for its off-site optimization.
For starters, covering the following should suffice:
Guest Blogs/Posting
One of the most explored avenues when it comes to off-site SEO is guest posting. Guest posting is when a website writes a blog for another website and it gets featured with a link of the former on the latter.
Many people reciprocate the favor in order to develop a strong bond with other websites. Usually, websites look for websites that either has the same authority as them or have a more solid one. If your content gets published on websites that have authority in Google, it can prove to be very beneficial for your website. It can drive the former website’s traffic on your website. Also, since a high domain score website is featuring your content, Google will credit your website for that as well as it makes your website appear trustworthy.
Social sharing
Everyone’s hooked to social media, even the marketers. Why not capitalize on it for your website? Websites have social sharing buttons integrated into them. These allow easy sharing of the website’s content on popular platforms such as Facebook, Twitter, Pinterest, LinkedIn, etc.
You should not focus on sharing it directly on social media. Although that is also an option in order to reap out the maximum benefits from it, you will have to optimize content for different social media channels.
For instance, understanding what type of content sells on Facebook, you can change the featured image, meta description, and even the title of an article for it. Keep in mind that if you change the aforementioned things, they still need to clearly state what your article/blog/post is about.
Link Building
Saw this one coming, right? Link building is one of the most integral aspects when it comes to securing a good ranking on Google.
The backlinks a website has tells Google about the trustworthiness as well as the quality of the website. As we discussed above, if well-established websites are linking to your website, it is a huge plus for your website.
Likewise, if more websites are linking to anything on your website, that’s also great news. But understand that Google is very smart. You can’t dodge the search engine guru for long. In a desperate attempt to improve the website’s ranking, people get involved in PBNs (Private Blogging Networks; getting different other expired domain websites to link to your website). Private Blogging Networks are forbidden and Google immediately penalizes the websites involved in it. So refrain from every type of illegal tactics.
In order to get well-established sites to quote you, you do not need exceptional content. Make sure that your internal linking chain is very strong. A strong internal linking chain entails every page having a link for one or more internal pages of the website. Spread a smooth network from the homepage. Strong internal linking also increases the probability of getting more outbound links for a website.
Influencer marketing
Influencer marketing is one of the most effective ways to highlight a business. You will find numerous influencers on Instagram from various fields. These influencers have a huge following. It is because of their following that people hear them out. Their word has a say in front of their established audience. So whichever brand these influencers pick gets the limelight.
Reaching out to these influencers is not a hard nut to crack. Since the market is currently busting with influencers, whatever your business might be, you are sure to find an influencer to spruce things up for you.
With these things kept in mind, go ahead and work on your off-site SEO strategy to make the most of what marketing has to offer.
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