Paid Ads

Ads from different platforms being compared by people using various tools

By The Digital Cauldron
February 29, 2024
Blog, Digital, Digital Marketing, Marketing, Paid Ads

Facebook, Microsoft & Google Ads Compared: CTR, CPM & CPC Benchmarks

How do sentiment, landing page quality, and increasing ad spend impact PPC performance? Cambridge University compares Facebook, Microsoft & Google Ads. If you have to choose between Facebook and Google Ads for promoting your Small and Medium Businesses (SMB), Facebook is your best bet. And in the debate between Microsoft Advertising and Google Ads, Google […]

A banner for a dental marketing guide with the title, description, and icons of key topics on a colorful background featuring a dental clinic imagery

By The Digital Cauldron
December 24, 2023
Blog, Dental Marketing, Digital Marketing, Marketing, Paid Ads, Social Media, Strategy

Dentist’s Den: Elevating Patient Inflow in the Digital Realm

Introduction Welcome to the Dentist’s Den, where we guide you through the intricate world of dental marketing. Our mission extends beyond establishing an online presence; it’s about ensuring a continuous influx of new patients for your dental practice. In this comprehensive guide, we transcend the basics, providing insightful strategies into local SEO, online appointment scheduling, […]

By The Digital Cauldron
April 16, 2023
Digital Marketing, Facebook, Marketing, Paid Ads, Social Media

How To Set Up A Facebook Campaign – A Beginners Guide

Facebook Ad Campaigns can be tricky to set up for newbies. As important and easy as it has gotten to set up a social media ads campaign, it has turned up the heat of the competitive market even more. Using ads manager is not a hard nut to crack. Every other business is using it […]

By The Digital Cauldron
April 16, 2023
Digital Marketing, Facebook, Marketing, Paid Ads, Social Media

How to Keep Facebook Ads Costs Down: The Why and How of Facebook Advertising

With more than 1.6 billion people using Facebook every day, the platform is a natural hotspot for small businesses to meet customers. Facebook advertising is a relatively easy addition to your marketing strategy, just like it has for 7 million advertisers. So, how much should you spend on Facebook ads? And how can you keep […]

By The Digital Cauldron
April 16, 2023
Digital Marketing, Marketing, Paid Ads, Social Media

Facebook Ads vs Instagram Ads: Where To Allocate Your Budget – 6 Considerations

Despite the rebranding at Meta, advertising options on Facebook and Instagram are expected to remain as we know them for the foreseeable future. One hopes that the recent attention from public hearings will encourage the company to address its shortcomings. At the same time, user engagement with ads on Facebook and Instagram and campaign performance […]

image showing a user holding an iphone with all the Social Media apps shown on the screen

By The Digital Cauldron
April 16, 2023
Digital, Digital Marketing, Paid Ads, Social Media

Social Media Ad Campaign: Why Should It Be A Priority

As much as those ads popping up on our social news feeds annoy us, we have got to admit that they are right in guessing what we are looking for or would like to see most of the times. The audience of these ads is tailored to reach people whose interest is in line with […]

image showing fb ads on one side and ig ads on the other side with the word vs in the middle

By The Digital Cauldron
April 14, 2023
Digital, Digital Marketing, Facebook, Marketing, Paid Ads, Social Media

Instagram Ads vs. Facebook Ads: Which Is Better For Your Business?

In today’s digital age, social media advertising has become an integral part of any marketing strategy. Two of the most prominent social media platforms that offer advertising options are Instagram and Facebook. As a business owner, you might be wondering which one to choose to maximize your reach and impact. In this blog, we’ll compare […]

By The Digital Cauldron
March 10, 2023
Digital, Digital Marketing, Marketing, Paid Ads

The Pros & Cons of Every Automated Bidding Strategy in Google

The most burning question by just about everyone who has a Google Ads account – “When should I use automated bidding?” Automated bidding is a hot topic in our industry. There are always articles talking about the need to use automated bidding, quickly answered by posts warning you should never automate your bidding When it […]

By The Digital Cauldron
May 26, 2021
Digital, Digital Marketing, Facebook, Marketing, Paid Ads, Social Media

How Much Should You Spend On Facebook Ads

With over a decade experience, we’ve established ourselves as one of the pioneering agencies in the region. We understand the importance of approaching each work integrally and believe in the power of simple and easy communication.

Facebook, Microsoft & Google Ads Compared: CTR, CPM & CPC Benchmarks

The Pros & Cons of Every Automated Bidding Strategy in Google

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