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Digital Marketing – How TDC Can Help

At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. For example, Think with Google marketing insights found that 48% of consumers start their inquiries on search engines, while 33% look to brand websites and 26% search within mobile applications. When […]

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Can Local SEO Help My Business?

Local SEO lets your business rank above your competitors in Google Maps and local listings. SEO for local businesses is a must-have part of any marketing strategy. You can use technical SEO, content marketing, and off-page SEO to rank in the Local Pack of Google and other search engines for local keywords. The great thing […]

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Backlinks In SEO Identifying The Bad Ones

Ever thought about why SEO specialists are slipping into the mailboxes, and just won’t ever give up? Well, it’s the backlinks in SEO that are making them constantly nag (I don’t call it that, people do) well-established websites. Quick review: Backlinks in SEO are the outbound links that another website give to your website. It’s […]

How SEO Works

The search engine you used didn’t randomly pick this page out of the sky and send you here hoping it would answer how search engine optimization works. In fact, it used a very complex algorithm to determine which of the millions of pages it has indexed on the subject of SEO would be most appropriate […]

By The Digital Cauldron
April 16, 2023
Digital, Digital Marketing, Marketing, Social Media, Strategy

How to Create A Restaurant Marketing Strategy

Restaurant Marketing and Cafe Marketing are not an easy hill to climb. It is a challenging and highly competitive market, to begin with simply because of all the already established players with deep pockets in a market that has little to no barriers to entry. So how does one overcome the challenges of Restaurant Marketing […]

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SEO Basics: On-Site And Off-Site SEO Explained

It’s 2023 and the hype around Search Engine Optimization has only gained more momentum. The cutthroat competition has compelled businesses, be it a clothing brand, food chain, or even a freelancing platform, to give SEO basics a thought. Even people who have no idea how Search Engine Optimization works, are somewhat aware of its types […]

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The Ultimate Guide To Search Engine Optimization (SEO)

In today’s digital world, having an online presence is crucial for any business or website owner. However, simply having a website is not enough to attract visitors and potential customers. Search Engine Optimization (SEO) is the process of optimizing your website to rank higher on search engines such as Google, Bing, and Yahoo. In this […]

By The Digital Cauldron
April 16, 2023
Digital Marketing, Marketing, Paid Ads, Social Media

Facebook Ads vs Instagram Ads: Where To Allocate Your Budget – 6 Considerations

Despite the rebranding at Meta, advertising options on Facebook and Instagram are expected to remain as we know them for the foreseeable future. One hopes that the recent attention from public hearings will encourage the company to address its shortcomings. At the same time, user engagement with ads on Facebook and Instagram and campaign performance […]

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By The Digital Cauldron
April 16, 2023
Digital, Digital Marketing, Paid Ads, Social Media

Social Media Ad Campaign: Why Should It Be A Priority

As much as those ads popping up on our social news feeds annoy us, we have got to admit that they are right in guessing what we are looking for or would like to see most of the times. The audience of these ads is tailored to reach people whose interest is in line with […]

By The Digital Cauldron
March 23, 2023
Blog, Digital Marketing, Marketing, Social Media

What Is Social Media Marketing?

Social media marketing is the use of social media platforms such as Facebook, Instagram, and Twitter to promote your brand, to connect with your target audience, to increase traffic to your website, and to boost sales and revenue. It’s also a great way for brands to monitor conversations and competition. Effective social media marketing requires […]

Can Local SEO Help My Business?

Backlinks In SEO Identifying The Bad Ones

How SEO Works

SEO Basics: On-Site And Off-Site SEO Explained

The Ultimate Guide To Search Engine Optimization (SEO)

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