April 2023 – The Digital Cauldron

By The Digital Cauldron
April 16, 2023
Digital Marketing, Facebook, Marketing, Paid Ads, Social Media

How To Set Up A Facebook Campaign – A Beginners Guide

Facebook Ad Campaigns can be tricky to set up for newbies. As important and easy as it has gotten to set up a social media ads campaign, it has turned up the heat of the competitive market even more. Using ads manager is not a hard nut to crack. Every other business is using it […]

Coffee cup on a coffee shop table with the words Coffee Shop Marketing Strategy

By The Digital Cauldron
April 16, 2023
Digital, Digital Marketing, Marketing, Social Media, Strategy

How To Create A Coffee Shop Marketing Strategy

Coffee shops are often the heart and soul of their communities. But to create brand awareness and attract new customers, you’ll need a smart coffee shop marketing strategy. What is a coffee shop marketing strategy? Marketing strategies for a coffee shop include all the ways you promote your business, from social media to signage to […]

By The Digital Cauldron
April 16, 2023
Digital Marketing, Facebook, Marketing, Paid Ads, Social Media

How to Keep Facebook Ads Costs Down: The Why and How of Facebook Advertising

With more than 1.6 billion people using Facebook every day, the platform is a natural hotspot for small businesses to meet customers. Facebook advertising is a relatively easy addition to your marketing strategy, just like it has for 7 million advertisers. So, how much should you spend on Facebook ads? And how can you keep […]

image of a person sitting on a desk using a desktop and performing Digital Marketing tasks in TDC's office

Digital Marketing – How TDC Can Help

At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. For example, Think with Google marketing insights found that 48% of consumers start their inquiries on search engines, while 33% look to brand websites and 26% search within mobile applications. When […]

image showig the words Local SEO in the center surrounded by all the technical things that go into performing local seo

Can Local SEO Help My Business?

Local SEO lets your business rank above your competitors in Google Maps and local listings. SEO for local businesses is a must-have part of any marketing strategy. You can use technical SEO, content marketing, and off-page SEO to rank in the Local Pack of Google and other search engines for local keywords. The great thing […]

image showing people around a big screen that shows how Backlinks work and how to identify the good and bad ones

Backlinks In SEO Identifying The Bad Ones

Ever thought about why SEO specialists are slipping into the mailboxes, and just won’t ever give up? Well, it’s the backlinks in SEO that are making them constantly nag (I don’t call it that, people do) well-established websites. Quick review: Backlinks in SEO are the outbound links that another website give to your website. It’s […]

How SEO Works

The search engine you used didn’t randomly pick this page out of the sky and send you here hoping it would answer how search engine optimization works. In fact, it used a very complex algorithm to determine which of the millions of pages it has indexed on the subject of SEO would be most appropriate […]

Off-Site SEO Guide – What You Might Be Missing Out On

With everything seeping into the digital, there is no way you can leave social media behind when it comes to marketing. A lot of people think that Search Engine Optimization is only limited to whatever happens on the website. This is where off-site SEO comes in. Off-site SEO entails all the optimization done on mediums […]

By The Digital Cauldron
April 16, 2023
Digital, Digital Marketing, Marketing, Social Media, Strategy

How to Create A Restaurant Marketing Strategy

Restaurant Marketing and Cafe Marketing are not an easy hill to climb. It is a challenging and highly competitive market, to begin with simply because of all the already established players with deep pockets in a market that has little to no barriers to entry. So how does one overcome the challenges of Restaurant Marketing […]

Image with scrabble tiles spelling the word SEO or Search Engine Optimization

SEO Basics: On-Site And Off-Site SEO Explained

It’s 2023 and the hype around Search Engine Optimization has only gained more momentum. The cutthroat competition has compelled businesses, be it a clothing brand, food chain, or even a freelancing platform, to give SEO basics a thought. Even people who have no idea how Search Engine Optimization works, are somewhat aware of its types […]

Month: April 2023

Can Local SEO Help My Business?

Backlinks In SEO Identifying The Bad Ones

How SEO Works

Off-Site SEO Guide – What You Might Be Missing Out On

SEO Basics: On-Site And Off-Site SEO Explained

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