How SEO Works

The search engine you used didn’t randomly pick this page out of the sky and send you here hoping it would answer how search engine optimization works. In fact, it used a very complex algorithm to determine which of the millions of pages it has indexed on the subject of SEO would be most appropriate […]

Off-Site SEO Guide – What You Might Be Missing Out On

With everything seeping into the digital, there is no way you can leave social media behind when it comes to marketing. A lot of people think that Search Engine Optimization is only limited to whatever happens on the website. This is where off-site SEO comes in. Off-site SEO entails all the optimization done on mediums […]

By The Digital Cauldron
April 16, 2023
Digital Marketing, Digital, Marketing, Social Media, Strategy

How to Create A Restaurant Marketing Strategy

Restaurant Marketing and Cafe Marketing are not an easy hill to climb. It is a challenging and highly competitive market, to begin with simply because of all the already established players with deep pockets in a market that has little to no barriers to entry. So how does one overcome the challenges of Restaurant Marketing […]

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SEO Basics: On-Site And Off-Site SEO Explained

It’s 2023 and the hype around Search Engine Optimization has only gained more momentum. The cutthroat competition has compelled businesses, be it a clothing brand, food chain, or even a freelancing platform, to give SEO basics a thought. Even people who have no idea how Search Engine Optimization works, are somewhat aware of its types […]

image showing a person jumpingbar charts implying the increase in the seo rankings with the words The Ultimate Guide To SEO

The Ultimate Guide To Search Engine Optimization (SEO)

In today’s digital world, having an online presence is crucial for any business or website owner. However, simply having a website is not enough to attract visitors and potential customers. Search Engine Optimization (SEO) is the process of optimizing your website to rank higher on search engines such as Google, Bing, and Yahoo. In this […]

By The Digital Cauldron
April 16, 2023
Digital Marketing, Marketing, Paid Ads, Social Media

Facebook Ads vs Instagram Ads: Where To Allocate Your Budget – 6 Considerations

Despite the rebranding at Meta, advertising options on Facebook and Instagram are expected to remain as we know them for the foreseeable future. One hopes that the recent attention from public hearings will encourage the company to address its shortcomings. At the same time, user engagement with ads on Facebook and Instagram and campaign performance […]

image showing a user holding an iphone with all the Social Media apps shown on the screen

By The Digital Cauldron
April 16, 2023
Paid Ads, Digital, Digital Marketing, Social Media

Social Media Ad Campaign: Why Should It Be A Priority

As much as those ads popping up on our social news feeds annoy us, we have got to admit that they are right in guessing what we are looking for or would like to see most of the times. The audience of these ads is tailored to reach people whose interest is in line with […]

image showing fb ads on one side and ig ads on the other side with the word vs in the middle

By The Digital Cauldron
April 14, 2023
Digital, Digital Marketing, Facebook, Marketing, Paid Ads, Social Media

Instagram Ads vs. Facebook Ads: Which Is Better For Your Business?

In today’s digital age, social media advertising has become an integral part of any marketing strategy. Two of the most prominent social media platforms that offer advertising options are Instagram and Facebook. As a business owner, you might be wondering which one to choose to maximize your reach and impact. In this blog, we’ll compare […]

By The Digital Cauldron
March 23, 2023
Blog, Digital Marketing, Marketing, Social Media

What Is Social Media Marketing?

Social media marketing is the use of social media platforms such as Facebook, Instagram, and Twitter to promote your brand, to connect with your target audience, to increase traffic to your website, and to boost sales and revenue. It’s also a great way for brands to monitor conversations and competition. Effective social media marketing requires […]

By The Digital Cauldron
March 10, 2023
Digital Marketing, Digital, Marketing, Paid Ads

The Pros & Cons of Every Automated Bidding Strategy in Google

The most burning question by just about everyone who has a Google Ads account – “When should I use automated bidding?” Automated bidding is a hot topic in our industry. There are always articles talking about the need to use automated bidding, quickly answered by posts warning you should never automate your bidding When it […]

Digital Marketing

How SEO Works

Off-Site SEO Guide – What You Might Be Missing Out On

SEO Basics: On-Site And Off-Site SEO Explained

The Ultimate Guide To Search Engine Optimization (SEO)

The Pros & Cons of Every Automated Bidding Strategy in Google

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