image of fruits and vegetables on a wooden background with the words The Impact of Branding and Marketing on Food Bloggers and Enthusiasts in the United States

By The Digital Cauldron
May 29, 2023
Digital, Digital Marketing, Food Marketing, Marketing, Strategy

The Impact of Branding and Marketing on Food Bloggers and Enthusiasts in the United States

In the ever-evolving world of food, branding and marketing play a vital role in shaping the experiences and preferences of food bloggers and enthusiasts. Restaurants, bakeries, and cafes across the United States have realized the potential of effective branding and marketing strategies to capture the attention of their target audience and establish a strong presence […]

By The Digital Cauldron
May 29, 2023
Digital, Digital Marketing, Marketing, Med Spas

The Untapped Potential: Unleashing Digital Marketing And Branding For Medical Spas

In recent years, the growth of medical spas has been nothing short of remarkable. These unique establishments offer a blend of medical treatments and spa-like experiences, catering to the ever-growing demand for wellness and self-care. However, amidst this surge, it is surprising to see how many medical spas have yet to embrace digital marketing and […]

By The Digital Cauldron
April 16, 2023
Digital Marketing, Facebook, Marketing, Paid Ads, Social Media

How To Set Up A Facebook Campaign – A Beginners Guide

Facebook Ad Campaigns can be tricky to set up for newbies. As important and easy as it has gotten to set up a social media ads campaign, it has turned up the heat of the competitive market even more. Using ads manager is not a hard nut to crack. Every other business is using it […]

Coffee cup on a coffee shop table with the words Coffee Shop Marketing Strategy

By The Digital Cauldron
April 16, 2023
Digital, Digital Marketing, Marketing, Social Media, Strategy

How To Create A Coffee Shop Marketing Strategy

Coffee shops are often the heart and soul of their communities. But to create brand awareness and attract new customers, you’ll need a smart coffee shop marketing strategy. What is a coffee shop marketing strategy? This includes all the ways you promote your business, from social media to signage to advertising. Restaurant marketing helps to […]

By The Digital Cauldron
April 16, 2023
Digital Marketing, Facebook, Marketing, Paid Ads, Social Media

How to Keep Facebook Ads Costs Down: The Why and How of Facebook Advertising

With more than 1.6 billion people using Facebook every day, the platform is a natural hotspot for small businesses to meet customers. Facebook advertising is a relatively easy addition to your marketing strategy, just like it has for 7 million advertisers. So, how much should you spend on Facebook ads? And how can you keep […]

image of a person sitting on a desk using a desktop and performing Digital Marketing tasks in TDC's office

Digital Marketing – How TDC Can Help

At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. For example, Think with Google marketing insights found that 48% of consumers start their inquiries on search engines, while 33% look to brand websites and 26% search within mobile applications. When […]

How SEO Works

The search engine you used didn’t randomly pick this page out of the sky and send you here hoping it would answer how search engine optimization works. In fact, it used a very complex algorithm to determine which of the millions of pages it has indexed on the subject of SEO would be most appropriate […]

By The Digital Cauldron
April 16, 2023
Digital Marketing, Digital, Marketing, Social Media, Strategy

How to Create A Restaurant Marketing Strategy

Restaurant Marketing and Cafe Marketing are not an easy hill to climb. It is a challenging and highly competitive market, to begin with simply because of all the already established players with deep pockets in a market that has little to no barriers to entry. So how does one overcome the challenges of Restaurant Marketing […]

Image with scrabble tiles spelling the word SEO or Search Engine Optimization

SEO Basics: On-Site And Off-Site SEO Explained

It’s 2023 and the hype around Search Engine Optimization has only gained more momentum. The cutthroat competition has compelled businesses, be it a clothing brand, food chain, or even a freelancing platform, to give SEO basics a thought. Even people who have no idea how Search Engine Optimization works, are somewhat aware of its types […]

By The Digital Cauldron
April 16, 2023
Digital Marketing, Marketing, Paid Ads, Social Media

Facebook Ads vs Instagram Ads: Where To Allocate Your Budget – 6 Considerations

Despite the rebranding at Meta, advertising options on Facebook and Instagram are expected to remain as we know them for the foreseeable future. One hopes that the recent attention from public hearings will encourage the company to address its shortcomings. At the same time, user engagement with ads on Facebook and Instagram and campaign performance […]